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Industrial Sales Training
Build a repeatable sales process from prospecting and pre-call planning through discovery, solution positioning and follow-up.
SERVICES
Training that connects
knowledge to performance.
Focused training, application education, sales process development and customer-value skills designed for industrial organizations.
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Application & Product Training
Help salespeople understand how industrial products perform in real applications, including operating conditions, selection factors and common failure modes.
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Sales Process Development
Create a common approach to opportunity qualification, customer discovery, value creation and account development.
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Customer Discovery Workshops
Develop questioning and listening skills that reveal customer needs beyond the initial product request.
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Value-Based Selling
Teach teams to translate technical improvements into economic outcomes such as reduced downtime, maintenance and operating cost.
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Customized Team Programs
Combine modules into a program aligned with your products, markets, customers, sales roles and organizational goals.
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Market Analysis & Lead Generation
Identify target markets, accounts and prospects, then turn market intelligence into focused lead-generation opportunities for your sales team.
MARKET ANALYSIS & LEAD GENERATION
Turn market opportunity into a focused sales pipeline.
Ship Shape Industrial can help industrial organizations understand where the opportunity is, identify the accounts that fit the strategy, and build a practical lead-generation plan that gives salespeople better targets and better reasons to engage.
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Market Mapping
Define the market, applications, customer segments, geographic opportunities and account characteristics that matter most to your growth strategy.
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Target Account Identification
Develop focused lists of companies and accounts that align with your products, applications, customer profile and commercial priorities.
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Lead Research & Qualification
Research prospects and organize useful account intelligence so your team can prioritize opportunities and approach them with greater relevance.
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Lead Generation Support
Create practical prospecting campaigns, messaging themes and outreach priorities designed to move qualified prospects toward a sales conversation.
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Sales-Ready Intelligence
Provide the information salespeople need to prepare for outreach, including account context, potential applications, buying signals and opportunity questions.
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Opportunity Handoff
Organize qualified opportunities for the sales team so follow-up is based on clear information rather than an unqualified list of names.
A PRACTICAL APPROACH
Better targeting. Better conversations. Better opportunities.
The objective is not simply to create a larger prospect list. It is to help your sales team spend more time with accounts that fit the business and to give those conversations a stronger starting point.
✓Define the ideal customer and target market
✓Identify and prioritize target accounts
✓Research relevant contacts and application opportunities
✓Build outreach priorities and messaging
✓Deliver qualified opportunities for sales follow-up
HOW WE WORK
From assessment to field application.
A commercial training engagement should change behavior, not just deliver information.
Assess
Understand the team, products, customers, sales process and development priorities.
Design
Select the right modules, examples, exercises and delivery format.
Develop
Build practical skills through instruction, discussion, application exercises and testing.
Apply
Translate learning into customer-call preparation, discovery and opportunity execution.
Reinforce
Use coaching, refreshers and field tools to support continued adoption.
CUSTOM ENGAGEMENT