INDUSTRIAL SALES • APPLICATION • CUSTOMER VALUE

Powering Industry.
Driving Performance.

Ship Shape Industrial develops industrial sales professionals who can understand the product, diagnose the application, uncover the real customer problem, and connect the right solution to measurable business value.

DISCOVERAsk better questions.
DIAGNOSEUnderstand the application.
DELIVERCreate measurable value.
Ship Shape Industrial logo

From product knowledge to customer confidence.

Technical credibility and commercial discipline for the modern industrial sales professional.

Customer DiscoveryAsk, listen, uncover.
Application UnderstandingKnow how the system operates.
Root-Cause ThinkingDiagnose before recommending.
Value-Based SellingConnect solutions to impact.
THE SHIPSHAPE DIFFERENCE

Better industrial sales conversations start with better industrial salespeople.

Customers don't need another catalog presentation. They need a professional who can understand their operation, ask intelligent questions and help them make a better decision.

01 / SALES TRAINING

Build Selling Skills

Develop practical skills in prospecting, pre-call planning, discovery, value creation, negotiation and follow-up.

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02 / APPLICATION

Strengthen Technical Confidence

Connect product characteristics to operating conditions, application requirements, failure modes and customer outcomes.

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03 / CUSTOMER VALUE

Sell the Business Impact

Move conversations beyond price by identifying downtime, maintenance, reliability, productivity, safety and operating consequences.

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SHIPSHAPE SALES ACADEMY

A progressive development path for industrial sales professionals.

Choose a focused workshop or develop your team through a structured three-level professional program.

LEVEL 1

Industrial Sales Professional

Build the foundation of industrial selling, customer discovery, product knowledge and professional sales habits.

  • Industrial sales fundamentals
  • Customer discovery
  • Pre-call planning
  • Product/application basics
View Level 1
LEVEL 2

Industrial Solutions Professional

Develop application-based problem solving and value creation skills.

  • Application analysis
  • Root-cause questioning
  • Solution positioning
  • Value-based selling
View Level 2
LEVEL 3

Advanced Industrial Solutions Professional

Elevate experienced professionals into strategic advisors for complex applications.

  • Complex application strategy
  • Economic impact
  • Strategic accounts
  • Competitive differentiation
View Level 3
SHIPSHAPE FRAMEWORK

S.H.A.P.E. Discovery™

A practical discovery framework for industrial sales conversations.

Before recommending a product, understand the situation, history, application, problem and economics. This creates stronger technical recommendations and stronger business cases.

See How We Apply It
SSituation
What is happening today?
HHistory
What has happened before?
AApplication
How is the equipment or process operating?
PProblem
What is failing, costing, slowing or creating risk?
EEconomics
What is the business impact of solving it?
Know the Product. Understand the Application. Understand the Customer. Quantify the Problem. Recommend the Solution. Create Measurable Value.
MARKET ANALYSIS & LEAD GENERATION

Know where to look. Know who to call.

Ship Shape Industrial helps industrial companies turn market information into focused target accounts, qualified leads and practical sales opportunities.

Map the Opportunity

Identify markets, segments, applications and account profiles that fit your growth strategy.

Build the Target List

Research and prioritize accounts so sales teams can focus on prospects with stronger potential.

Generate Better Leads

Develop sales-ready intelligence and outreach priorities that create a stronger starting point for customer conversations.

BUILT FOR INDUSTRIAL TEAMS

From onboarding to advanced development.

Ship Shape programs can be used to establish a common sales language, accelerate new-hire development, strengthen technical confidence and elevate experienced account managers.

New-Hire Development

Give developing salespeople a structured foundation instead of leaving development to trial and error.

Experienced Sales Teams

Sharpen discovery, application analysis and value-based selling skills for the field.

Sales Leadership

Create a common coaching language and repeatable process across the organization.

PAID FIELD GUIDE LIBRARY

Application-focused tools for the field.

Ship Shape Industrial selection guides are practical professional resources built to help organize application information and support disciplined equipment selection.

CONVEYING

Screw Conveyor

Material characteristics, capacity, geometry, screw configuration and drive requirements.

Purchase Guide →
POWER TRANSMISSION

Roller Chain

Chain sizing, sprockets, speed, lubrication, environment and final selection review.

Purchase Guide →
ENGINEERED CHAIN

Engineered Industrial Chain

Chain family selection based on function, load, geometry, attachments and environment.

Purchase Guide →
View the Full Guide Library
READY TO DEVELOP YOUR TEAM?

Build better industrial sales professionals.

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