Build Selling Skills
Develop practical skills in prospecting, pre-call planning, discovery, value creation, negotiation and follow-up.
Explore the Academy →Ship Shape Industrial develops industrial sales professionals who can understand the product, diagnose the application, uncover the real customer problem, and connect the right solution to measurable business value.

Technical credibility and commercial discipline for the modern industrial sales professional.
Customers don't need another catalog presentation. They need a professional who can understand their operation, ask intelligent questions and help them make a better decision.
Develop practical skills in prospecting, pre-call planning, discovery, value creation, negotiation and follow-up.
Explore the Academy →Connect product characteristics to operating conditions, application requirements, failure modes and customer outcomes.
Explore Services →Move conversations beyond price by identifying downtime, maintenance, reliability, productivity, safety and operating consequences.
Start a Conversation →Choose a focused workshop or develop your team through a structured three-level professional program.
Build the foundation of industrial selling, customer discovery, product knowledge and professional sales habits.
Develop application-based problem solving and value creation skills.
Elevate experienced professionals into strategic advisors for complex applications.
A practical discovery framework for industrial sales conversations.
Before recommending a product, understand the situation, history, application, problem and economics. This creates stronger technical recommendations and stronger business cases.
See How We Apply ItKnow the Product. Understand the Application. Understand the Customer. Quantify the Problem. Recommend the Solution. Create Measurable Value.
Ship Shape Industrial helps industrial companies turn market information into focused target accounts, qualified leads and practical sales opportunities.
Identify markets, segments, applications and account profiles that fit your growth strategy.
Research and prioritize accounts so sales teams can focus on prospects with stronger potential.
Develop sales-ready intelligence and outreach priorities that create a stronger starting point for customer conversations.
Ship Shape programs can be used to establish a common sales language, accelerate new-hire development, strengthen technical confidence and elevate experienced account managers.
Give developing salespeople a structured foundation instead of leaving development to trial and error.
Sharpen discovery, application analysis and value-based selling skills for the field.
Create a common coaching language and repeatable process across the organization.

A practical guide for defining the application, identifying the load, sizing the drive, and determining the options and accessories required for reliable operation.
Built around motor and load requirements, load classification, duty and performance, VFD sizing, features, environment, braking, motor and cable considerations, plus a quick selection worksheet and decision path.
Purchase the VFD Guide View All ResourcesShip Shape Industrial selection guides are practical professional resources built to help organize application information and support disciplined equipment selection.
Material characteristics, capacity, geometry, screw configuration and drive requirements.
Purchase Guide →Chain sizing, sprockets, speed, lubrication, environment and final selection review.
Purchase Guide →Chain family selection based on function, load, geometry, attachments and environment.
Purchase Guide →